Broker of Record
A Sales Guide for Group Health Agents

Welcome! I’m William Hammett, founder of Hammett Consulting
LLC. We specialize in supporting brokers with detailed knowledge of
products like MEC, MEC Plus, and other Affordable Care Act-
compliant health plans. This eBook is a tool to help you build your
consulting practice using proven tactics and strategies. Mastering
these insights will impress business owners and attract new clients
with your expertise.

The strategies in this eBook are designed to open doors and create
opportunities for brokers who want to stand out from the
competition. While I focus on the power of unconventional or non-
traditional health plans to initiate conversations and generate
interest in your consulting services, I’m not suggesting that you limit
yourself to these offerings alone. Instead, this approach gives you a
unique edge—a way to break through the noise and capture the
attention of prospective employers in a way your competitors aren’t.
Most brokers rely on outdated sales tactics, making them easy to
overlook. Take a look at my ideas, maybe you can find a tidbit or two 

that will work for you.